Top 6 Trends Followed by the E-Commerce Website Design Company

An e-commerce web design has its own unique character and is indeed designed to lead the online shoppers to make purchases from the site. When a business designs an e-commerce website, it needs to consider the chief principles of designing e-commerce website. An e-commerce website has to be attractive and must use the right color combination. Only a well-organized website can help you convert. The best e-commerce website design company follows the latest trends in e-commerce website designing.

If you are looking to have an online store or redesign the site, you must choose only an e-commerce website design company which follows the latest trends in web designing. Let us check out the latest 6 trends.

· Bigger background to redesign your site: When it comes to designing the website, companies are looking to incorporate video backgrounds and large images. If the background is large, the company can convey the story of the business and talk about the products and services in details. The more convincing the story sounds; the more chance of conversion is there. Buyers will be attracted towards the products and end up making purchases.

· The use of animations to engage the customers: If you want to engage the customers in the best possible manner, it is great to use attractive animations. A reliable and experienced company will use rich animations into the design to make the shopping experience enjoyable. It is only animations that can make your customers feel that you care for them.

· Cleaning off clutter: Nowadays, when it comes to creating an e-commerce website, the more focus is upon having a clean design. Among the designers, the hidden menus are extremely popular. It helps in cleaning clutter from the site and this is why it is so popular. Initially meant only for the mobile devices, now hidden menus have established their presence in the desktop design as well.

· Long scrolls: Now everyone is used to long scrolling web pages. This is all due to the coming up of mobile friendly websites. If the website features long scrolling, it will allow more of visuals, storytelling and also permit easy navigation. If the scrolling is permissible, the users will like to stay to the site for longer periods. This will promote interaction and open the door for more sales.

· The layout is responsive: More and more web designers focus on creating responsive websites featuring a responsive website design. The design of the site must be such that it is displayed well on the mobile device or any other device. Your site must be accessible from multiple devices.

· Pleasant browsing experience: Ecommerce web design companies in India focus on giving your users a pleasant browsing experience. Thus, they can shop comfortably without any delay in page loading. Professional designers include only relevant content and thus help your brand establish trust relationship with the customers.

If the e-commerce website design company follows all the latest trends in e-commerce website designing, your site is sure to succeed and gain an edge over the competitors.

Wallrock Thermal Liners for a Building's Energy Efficiency

The Wallrock thermal liners have been used for the past few years but had remained an undisclosed breakthrough to the world. These wall coverings are manufactured with the aim to offer multiple benefits to their users. On top of the features' list is an energy-efficient thermal insulation to your buildings. In addition to this, these coverings give a stylish look to your existing rough plaster or textured wall surface by converting it to a smooth and plain surface. A few other features include soundproofing, damp fixation, and mold resistance.

Wallrock thermal liners carry the following benefits (but are not limited to these only);

  • A fast room cooling or warming with minimum energy consumption
  • A good fire rating
  • Free of any undesirable plastics like PVC / fiberglass
  • Hide the rough surfaces
  • Return a smooth and plain surface, ready for paint or other wallpapers
  • Induce an essence of breathing to your walls
  • Overcome the molds and dumps

The technology was originally developed for the automotive and space industry. To offer you the best of all the above-mentioned features, we have added more value to the existing technology by using our research and experience. A detailed explanation of working mechanisms for the above-mentioned features is presented below.

Saving the Energy:

If the rooms are lined with the Wallrock thermal wall covering, these are actually capable of reflecting warm air from walls back to the room environment. So the highest amount of heat is present to warm up your room consuming less amount of energy. The warm-up time is also reduced up to 65% as compared to same for the rooms with no such liners. If an automatic control of the heating system is utilized (ie using a thermostat), this will act as a booster for energy-saving.

Now let us see that what happens if there are no such covers on your room walls. Your heating system will initially heat the room walls themselves, and only after that, the room air can be warmed up. One might think about what magical property does these thermal liners possess? These actually give a thermal insulation between room air and wall so act as a cold reservoir for your heat energy. So the wall covering quickly warm up your room to a comfortable temperature. This energy-saving feature is also effective for the buildings equipped with ETICS (External Thermal Insulating Composite Systems).

To give you an idea, if a conventionally designed room takes about 100 minutes to warm up its air to 21 degree Celsius, the same warmth can be achieved in only 25 minutes by just adding these thermal wall coverings.

Mold Resistance:

You probably know that the room walls possess a lower temperature than the ambient room temperature, this welcomes the mold formation. This is the reason mold formation is more common for a rooms' outer walls as well as those near windows and doors. This affinity towards mold formation is due to condensation of warm room air over the colder walls. Such walls are actually pronounced to mold formation.

The Wallrock thermal wall covers provide the best solution to such problems. These permeable coverings offer an insulation between walls and room air, thus reducing condensation, moisture and mold formation.

Sound Proofing:

These thermal liners are capable of absorbing noise with a higher degree so rewarding you with an acoustically pleasant room environment. Even with an unpainted or uncoovered covering, the audible sound is absorbed to a factor of 0.02. This factor is equal to the performance of a velor carpet with 5 mm thickness for acoustic absorption.

Crack and Texture Coverage:

These liners are made up of flexible elastic fibers, and their thickness is capable of covering the class A and class B cracks in the wall surfaces. In addition to this, these are also capable of hiding the low to medium level textures on wall surfaces without any need of pre-levelling.

Now let's come to the specific point. If you need a high-quality thermal wall covering, we recommend you to choose the Wallrock KV600 thermal liner. It is actually an improved version of an existing thermal fiber liner backed with a novel thermal insulation material. The thickness is reduced to 25% of the conventional wall liners but benefits are almost doubled. You will not only get a quick warm up of your room but also this will save the heat energy to a greater extent thus reducing your utility bills.

In summary, the 3.2 mm thick KV600 is a highly durable wallrock thermal wall covering , which offers you mold and damp resistance, cracks coverage and sound proofing to a high extent as compared to conventional coverings.

How To Save Money With Shopping Bots, Assistants, Add-Ons

Do you frequently shop online? If yes, you might be aware about how overwhelming it can be to select your favourite product at the lowest price. Most of the times it is almost impossible to keep up through diverse online deals, coupons, and promotions available all over the Web. What adds up to the difficulty is the price comparison among the numerous online retailers out there! Well, in today’s busy schedule doing this hectic research is truly time-consuming. So, how about purchasing products in a smart and an intelligent way?

Shopping tools like the shopping bots, the online associate or Add-ons do all of the work for you.

India’s online trading market, according to rough estimates, is 60-70 million strong, and is expected to go up to 100 million in the next few years. Around 10 million people use price comparison websites each year because they’re quick, convenient and save us a lot of time buying products around.

What Are Actually These Bots & Add-Ons?

Shopping bots, short for “shopping robots,” is an online price comparison software tool that searches for relevant goods from a variety of stores online. It automatically locates the most affordable rates for customers. Generally, these add-ons rank items by price. They let buyers link directly to the website of an online merchant site to actually buy the product.

They also help to find the most excellent online deals for a product, including films, household items, smartphones, books, video games, etc. Using shopping bots, a purchaser can instantly get quotes from multiple retailers for the same merchandise without spending hours on particular shopping site. You may simply call these add-ons as your “online shopping assistants”.

Benefits of Online Assistants and Shopping Bots!

The popularity of price comparison websites/ shopping bots/add-ons isn’t just a trend. It’s now fast becoming a way of life for people to shop. Comparison websites helps the buyers to procure huge benefits whenever they make purchases online. They aid in viewing the latest prices offered by various e-retailers along with discounts or money-saving deals. In addition to price comparison, customers can easily access online coupons, discounts across all the e-retailers that offer the product they wish to buy.

In a nut shell, price comparison add-ons are just like pieces of good fortune for shopaholics. These add-ons works like an online shopping assistant by offering hassle free shopping. They simply fetching all the discounts and offers from top e-commerce sites under a single page! Users can evaluate prices online & get the modest price on the go right from the comfort of their browser. So, isn’t that easy. You save money and time without any annoyance!

Conclusion

Whether you’re using Amazon, eBay, Flipkart or any other site – shopping bots make sure you never spend more than you have to. These add-ons will help you shop smarter and help to purchase products when they are at their absolute lowest prices. So, why not take assistance from these bots or install your favourite add-on & Shop like Never Before!!

Traditional Marketing – An Introduction to Offline Marketing – Part 1

The Art of Marketing as a whole

Marketing is the process of establishing which products or services that might attract certain customers, and then determining what strategy to use to promote them. This mutual procedure is intended to create value for customers and build strong customer relationships in order to obtain trust and recognition within a business. The main purpose of marketing is “to attract” a target audience or specific individuals who are interested and want your product or service that you offer. That then leads to the primary goal of any business which is to ultimately make sales, or in other words, “to sell”.

While referencing to customers, it can be said that they are the main focus of marketing activities. It is pertinent to ALWAYS do these three key things:

  1. Identify the customer
  2. Maintain the customer
  3. Satisfy the customer

With these key factors in mind and the impact that advertising has on the potential success or failure of a business, it is correct to say that marketing in general is one of the most vital pieces of the business world.

Traditional Marketing

Traditional marketing is also referred to as “offline marketing”. The term traditional simply means the “passing on” of something, such as beliefs, customs, or practices. So when you think of traditional marketing, you should comprehend that it consists of techniques and strategies that have been used for a very long time. In addition, you can think of its relative term, “offline marketing”, as any method or means of promotion that does NOT include the internet.

Traditional marketing mainly focuses on the company and the product, as where online marketing centers on the customer and their interests. So basically, you would use traditional marketing to expand your business and strive to distribute your product through the three main geographical levels (local, regional, national) and ultimately worldwide. There would apparently be less focus on the actual customer and their needs although some might disagree with this logic.

The Four Ps

The four Ps, also known as the “marketing mix”, was developed by Jerome McCarthy after the term became widespread in the early 1960s. The four Ps are the four essential ingredients of marketing. They incorporate the following:

1. Product – All businesses revolve around a product or service. You must first develop a unique and quality product or service that you intend to sell. Here are other aspects:

  • Brand name
  • Purpose
  • Style
  • Safety
  • Packaging
  • Support
  • Warranty

2. Price – Second, you should investigate the price value of your competition (if any), and then determine the cost of your own product or service that’s both affordable and will earn you revenue. Other things to consider are:

  • Discounts
  • Types of payments
  • Seasonal pricing

3. Place – Third, you have to decide how you will distribute your product to the customers or where you will offer your service. More decisions to be made include:

  • Market coverage
  • Inventory management
  • Warehousing
  • Distribution centers
  • Order processing
  • Transportation

4. Promotion – Lastly, the marketing and campaign portion comes into play. You must determine who you will market to and what advertising methods and strategies you will use to acquire potential prospects. This is the most important piece of the marketing mix and can make or beak a business. Additional things to take into account are: 

  • Workforce
  • Publicity
  • Marketing budget

All four elements of the marketing mix must be completed and well thought out before you can think about starting any campaign for your product or service.

Is traditional marketing beginning to slowly disappear?

Traditional marketing is becoming a lost element in the business world. Many people are now marketing their businesses online as the number of internet users grow substantially every year. To give you a quick insight, there are currently over 1 billion people who use the internet today. I mean how can the offline market even compete with that? But just because a new revolution has arisen doesn’t mean the old ways are no longer effective. Traditional marketing can still produce plenty of customers and lead to major profits if it is used correctly. So don’t think that you should just market your business only on the internet. The idea is to incorporate both online and traditional methods to see maximum results.

Things to remember

The crucial points to keep in mind is that in order to achieve success in the business world, you must always do the key three factors of identifying, maintaining, and satisfying the customer and you have to constantly fulfill the four Ps of the marketing mix. The more often and the more effective you complete these two tasks, the higher amount of profits you will see yourself earning in your business.

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